In 2017, Beluga established a channel on YouTube to launch his career. He had a separate YouTube account called “Explore Lucid Dreaming” where he started posting videos before beginning the “Beluga” channel on September 30, 2017. He provided lucid dreaming tutorials to his followers on the channel. Although he began that channel in September 2017, his first video wasn’t released until January 2019.

He had accumulated roughly 650 subscribers in his first five months of video content. But he gained thousands of subscribers after his video, “13 Things You Should NEVER Do In Lucid Dreams!” went viral. By the end of that year, he had close to 500k subscribers.

“It’s Mathematically Unlikely You Will Watch This” is the first video that was published on the Beluga channel. This video has over 3.9 million views as of June 2022 and shows the probability of a viewer coming across the video and watching it.

Beluga mainly posts speedrun or Discord-related meme videos on his channel. Although this is supposedly his second channel, it has swiftly surpassed his Lucid Dreaming channel in popularity as a result of the nature of the content in late June 2021.

Beluga now posts videos related to Discord, some of which are partially canon or serial. The main character of these videos is typically Beluga himself; however, occasionally, he disguises himself as “Beluwuga,” an anime female, or “Beluga Jr.,” his son (who has a YouTube channel as well).

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